MKTG
3010
Marketing Principles
Course Description: MKTG 3010 Marketing Principles is an introduction to the study of marketing. This class will explore the many topics and concepts involved in the World of Marketing. The purpose of this course is to provide you with a basic background in the broad field of marketing. It examines the processes that direct the planning and execution of the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that will satisfy individual and organizational objectives.
Contact Information:
Dr. Verl Anderson
UHB 346
School of Business
Dixie State College
225 S. 700 E.
St George, UT 84770
email: verl@dixie.edu
phone: (435) 652-7840 -- office phone
(435) 668-8319 -- cell phone.
Text: Marketing; Real People, Real Choices, Michael R. Solomon, Greg W. Marshall, & Elnora Stuart, Pearson/Prentice Hall, 2006, 4th edition, ISBN: 0-13-144968-0
Course Expectations: This course enables you as students to experience marketing from the perspective of real people who make real decisions at leading companies every day. There will be five multiple-choice open-book exams during the course. These exams are available to you online through WebCT Vista. You should maintain the suggested schedule to complete the course within the semester.
Computer needs: Review the computer specifications web page, and make sure you update your multimedia drivers and check your web browser.
ACCESSING THIS ONLINE COURSE: To access MKTG 3010 or other online courses on WebCT, please complete the following steps:
1. Go online to http://www.dixie.edu/online/vista/ - this is the WebCT entry page.
2. You must now formulate your WebCT ID and password. Go to the WebCT entry page and click on What is your WebCT ID/Password?
3. Finally, you can log on, click on Log on to WebCT (WebCT ID and passwords will NOT be active until the beginning of the semester)