DIXIE STATE COLLEGE OF UTAH

POLICIES AND PROCEDURES MANUAL


Section: 7-Institutional Advancement

Policy No: 13

Approved: 9/26/96

Policy: ANNUAL GIVING

7 - 13 ANNUAL GIVING

13.1 PURPOSE

To define the nature of and assign responsibility for annual giving.

13.2 DEFINITION

13.2.1 Annual giving is characterized by contributions from individuals made regularly, whether restricted or unrestricted, normally as the result of an organized effort to secure them.

13.3 POLICY

13.3.1 Although usually smaller than contributions to a major campaign, annual gifts are important for the flexibility and additional funding they provide to established programs.

13.3.2 The annual giving program is additionally important as a means of cultivating larger donors over a period of years as their earning power increases.

13.3.3 The annual giving program thus will seek growth of the long-range development effort through increasing both the number of contributors and the size of their contributions.

13.3.4 The means of such attainment may vary according to other programs in progress, long-range development planning, the needs of various constituencies and available resource.

13.3.5 Contributions will be credited to annual giving in accordance with the above definition.

13.3.6 The Office of Institutional Advancement and the Dixie State College Alumni Office shall conduct the annual fund drive.

13.3.7 Direct mail is the means by which the greatest number of potential donors may be reached in the effort to secure funds, and is therefore an established part of the annual giving campaign. Because timing and coordination are important for the maximum effectiveness of direct mail in relation to other development activities, the Executive Director of Institutional Advancement will maintain an annual calendar of direct mail issues.

13.3.8 Because of its high percentage of return in comparison to direct mail, a phone-a-thon campaign is an important element in the college's annual giving program. The phone-a-thon is especially useful in securing new donors, in building the habit of giving, and in cultivating donors for larger gifts.

13.3.9 Various constituents of the college may choose to establish or continue annual giving programs of their own through soliciting contributions from graduates of their programs.

13.3.9.1 Such activities, whether through use of direct mail or phone-a-thons are to be coordinated through and approved by the Office of Institutional Advancement.

13.3.9.2 The returns from these activities will be credited to annual giving.

13.3.10 Telethons or other fund raising activities using the medium of television (such as action auctions) will also be coordinated by the Office of Institutional Advancement.

13.3.11 All annual giving effort s are made under the direct supervision of the president.